Business Communication Notes

Business Communication and Global Context


1. Background to Intercultural Communication

A Concept of Culture
An Intercultural Communication Model

2. National Cultural Variable

Law and Regulation
Social Norms

3. Individual Cultural Variables

Acceptable Dress
Decision Making
Verbal and Nonverbal Communication

Throughout  the business world the term globalization is well-known. Globalization means that for a company to survive, it must establish markets not only in its own country but also in many foreign countries. Thus, employees –and you as a potential international communicator-must understand other’s culture and variables. Additionally you must be aware of your own country’s ethnic diversity in order to communicate effectively with global companies.

It is difficult to assert that all persons will consistently use through definite behaviors out a country. Times change. Culture change. Ethnic diversities change. Yet, consider the following maxims on intercultural communication:

A) Recognize that one's own country is a mixture of varies ethnic groups; understanding the diversities of one's own country is fundamental before looking abroad.
B) Avoid drawing conclusions for an entire cultural group based on only a few examples.
Understand that communication breakdowns are more the result of misunderstandings in culture then grammatical of stylistics issues.
C) Avoid judging others on basis of your own culture; each country has its long-established traditions.

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